Become a founding sponsor
Switchback is taking on a small group of founding sponsors before episode one airs. This page explains who the show is for and why an early seat is worth more than a late one.
Switchback is a weekly video podcast about Sovereign AI, hosted by Axel Sooriah. It is recruiting founding sponsors ahead of launch: brands that want to reach the people deciding how AI gets run in Europe. That means engineers self-hosting open-weight models, infrastructure leads and policy readers. Sponsorship formats are being designed together with the founding sponsors. Contact is through the button at the end of this page.
Why sponsor Switchback?
An audience nobody else gathers
Switchback sits at the join of AI policy and hands-on practice: engineers self-hosting open-weight models, infrastructure and cloud leads, founders, and the policy readers tracking the EU AI Act. Everywhere else, those people meet in separate rooms.
A question with rising budgets
Sovereign AI has moved from conference talk to line item: sovereign cloud contracts, on-prem inference, compliance work around the EU AI Act. The people this show is made for are the ones writing those briefs.
A host with a record
Axel Sooriah launched the first product management podcast for the French audience in 2020 and grew it past 100,000 downloads. Switchback is his third show, with more than a hundred episodes behind it.
What founding sponsors get
- An early position: your name on the show from episode one, at founding terms.
- A say in the format: sponsorship slots are being designed with founding sponsors, not sold off a rate card.
- Category exclusivity is on the table while the founding group is small.
- Presence across the show and the weekly newsletter as they launch.